April 10, 2014

Silver Innings, a social enterprise celebrates it's 6th Foundation Day



“A change agent is someone who has an inner flame  pushing them out into the world to improve it. My work at the Silver Innings is to feed that flame so it grows into a bonfire. My hope is that each person’s flame will grow to be so bright that one day we will create Elder Friendly World where Ageing becomes a Positive and Rewarding Experience”  
: Sailesh Mishra , Founder President, Silver Innings   

Today 10th April 2014 on our Foundation Day, its an amazing experience, completing 6 Years, Silver Innings has become a movement, a trend setter with its uniqueness and innovative Positive approach towards Ageing

We take this opportunity to Thank all our supporters, well wishers , colleagues , friends , partners and all Elders for their continuous support and blessings. 

We still remember that day, 10th April 2008, our Social Enterprise organization 'Silver Innings' was launched with website www.silverinnings.com to work With Senior Citizens to provide need base service to Senior Citizens and their family members.

The idea behind Silver innings was to take the fear out of ageing by empowering the elders and bringing dignity in their lives Who’s afraid of ageing? Is what the team at Silver Innings believes in. 

Silver Innings was born with idea of a new beginning for our elders. It is a new path, the journey of successful ageing. It is an initiative that was started by my young change-makers team , Hendi Lingiah, (France), Prof Parul Kibliwala (India,SNDT) Bhavesh Chheda (Web designer,India) and Sailesh Mishra(Marketing Professional, India)  who were far removed in distance but united in the cause of elders. 

The idea was germinated by our founder Sailesh Mishra and took root with the support and contribution of these individuals and many more people, to list them all will be an endless list. Silver Innings took form as a one stop destination for dissemination of information and resources for the elders and their family members. The social enterprise opened a platform for discussing issues regarding the elders and soon a need for a social organisation emerged. Taking on this gaping need, Silver Inning Foundation a NGO was born in July 2008 to address  the micro and macro level issues of the elderly to create an elder friendly world.

Silver Innings had taken a bold and innovative step to address the issues concerning elders with the help of technology by proactively using ICT in creating awareness and sensitization. It believes in partnerships and networking and uses various platforms, NGOs, educational institutes, medical institutes to promote the cause. It is trying to break the centralised system by reaching out to the elderly where they are situated and empowering them to find resources within them to deal with the issues.

Silver Innings believes in creating an environment and understanding of ageing as a positive and beautiful experience with no negativity attached to it.  A few organisations in recent years were addressing some of the issues of the elderly. However there was a need for better marketing of the issues of the elderly with proactive participation, networking and advocacy towards the cause. A non-discriminatory, approach was needed since most of the organisation working for elder care were addressing the elites on the one hand and the down trodden on the other but the middle class was somehow left out of this outreach. 

Silver Innings has a vision that after 20 / 30 years Silver Inning Foundation (SIF) , NGO will ceases to operate, elders won’t any more need any NGO’s and we believes that NGO’s should not survive on stakeholders.There will be only service and product providers.That's why Silver Innings is working towards creating Elder Friendly World where Ageing becomes a Positive and Rewarding Experience. Now its like monopoly of handful organisations but it should be consumer driven market. A social innovation and Social Entrepreneur module will make huge difference to other wise most neglected and ignored sector of Senior Citizens globally. 

Our Sixth year 2013-14 was an Interesting year with lots of ups and down , but with limited funds and human resources we could still make some difference with events like Lectures , Workshop, Training, World days events, Heath  camps,  Advocacy , Participation in national and international conference's and also with some concrete New Initiative such as : 

Silver Innings Matrimonial & Companionship, A match making bureau for senior citizens, launched in April 2013

Silver Innings FC ( Foot ball club of youths playing for cause  of Elders)  we won all the matches in Div III group E , we were the topper , launched in July 2013

A1 Snehanjali, Assisted living elder care home (for Alzheimer's, Dementia, Parkinson and Very old) , one of its kind in Mumbai city ( Nalasopara west) , Launched in Aug 2013

Koffee with Kahani, launched in Dec 2013 with ‘The Metrognome’ a  Inter-generation programme promoting story telling 

'Silver Innings' Registered as Trade Mark 

16 vs 60 Cricket match (between Youths and Senior Citizens)  launched in Jan 2014, Inter-generation programme with sports 

Silver Innings Helpline, India’s first online helpline portal only for Senior Citizens , Launched in Feb 2014, a brain child of Ramaa Subramanium, co founder 

Our work was also appreciated when our founder Sailesh Mishra was Awarded with Rotary Club Award , Dec 2013.

It was one of the important milestone with Book Launch of  Karma Kurry for the mind, body, heart and soul’ in Dec 2013 Book published by Jaico with ‘Son of Million Parents’ our founder Sailesh Mishra change maker story.

We also got covered in many media, print in English and local languages  but one of the important one, to be mentioned is Electronic Media Interview of our Founder Sailesh Mishra regarding Old Age Homes and Senior Citizens issues at World Islamic Network's WIN TV 'Haqeeqat  Telecast on 13th April 2013. 
Doing all this we never realized when we had reached out to one million people globally.  

Some real time Statics will give you an idea of our proactive online activity, being pioneer in Asia using social media as tool for cause of aging :

Silver Innings (SI) Group Outreach  Reach Out , as on  9th April  2014                                          
Website and Publications:
Websites :   Total Hits 1,71,187                                                         
www.silverinnings.com  :  1,10,765 hit  (since April 2008 )                                                 
http://a1snehanjali.com/  :  3841 hits  (since Dec 2013)                                                         
http://silverinningshelpline.com/  : 2581 (since 16th Feb 2014)                                                         
http://silverinningfoundation.org/   :  Under Construction                                                    
Blogs:   Total Hits  2,66,512                                                  
People for Social Cause Blog: 1,32,190 (since July 2007 )                                                   
Silver Innings blog :1,04,813 hit (Since April 2008 )                                                
Alzheimer’s Society (ARDSI), Greater Mumbai Blog: 17,996 hit   (Since Jan 2011)  - Managed by SI
Missing Senior Citizen Alert Blog9,754 Hit ( Since 25th Nov 2011)
Silver Innings Matrimonial and Companionship :  1759  ( April 2013)    

Acquired Blog:                                                     
Seniors World Chronicle  10,78,372 Hits (acquired on 8th May 2012)                                                        
Social Media:                           
Total Followers/ Friends : 8093                                                         
Facebook :6000 Followers/Friends (including personal)                                           
Twitter            :2093 Followers          (Including Personal)                           

Facebook Pages / Community : Total Likes 3109                                                     
Youth for Seniors: 579 (Since July 2010)                              
Silver Inning Foundation: 439 (April 2008)                          
Silver Innings Matrimonial & Companionship: 109 (April 2013)                              
Silver Innings: 604 ( April 2008)                               
Silver Innings Young at Heart (Talent): 77 (Since 1st March 2014)             
World Elder Abuse Awareness Day: 232 (Since 2010)                                
The International Network for the Prevention of Elder Abuse (INPEA): 532 (since 2011)  Managed by SI  A1 Snehanjali: 285 (since July 2013)
Silver Innings Dementia Management Services(SIDMS): 91 (since April 2012)      
Silver Innings FC : 51 (Since July 2013)                               
Celebrating Age (Event):  110 (Since 2012)                          
Facebook Groups : Total Members  2559                                          
Missing Senior Citizen Alert: 700                              
Alzheimer's Related Disorder Society of India (ARDSI): 975 Managed by SI       
World Elder Abuse Awareness Day: 460                              
Senior Citizens National Solidarity Day 16th Aug: 354 Managed by SI      

Online Newspaper:                                                    
Silver Innings Newspaper (Paper li ):  77 subscriber                         
Dementia & Alzheimer's Times :  83 Subscriber        

Total Outreach For Social Media including Websites and blogs:   13,95,670 - 9th April 2014                    
Silver Innings Members : 5000  ( since April 2008 )    
Meri News.com - Citizen Journalism  : 36 Article published : 72,000 hits (5 years)           
Reach Out  / Impact :                                                  
Indirect: 10, 00,000 plus people globally (through ICT - internet) since April 2008       
Direct: approx  1,00,000 people in India since April 2008    

Yes we all are the Change to make this society for all Ages.

Team Silver Innings

Credit: Reports and photographs are property of owners of intellectual rights. Seniors World Chronicle, a not-for-profit, serves to chronicle and widen their reach.

September 17, 2013

Mumbai's observing World Alzheimer's Month - The Metrognome

A few Mumbai-based NGOs and colleges have partnered to organise a series of events and talks on Alzheimer’s this month.
by The Editors | editor@themetrognome.in
It is a disease that has ravaged millions of people over the years, and it continues its onward march every day, unchecked. Alzheimer’s is the most common form of dementia, and is known to affect a person’s memory, behaviour, learning and thinking patterns. According to alz.org, Alzheimer’s is the sixth leading cause of death in the United States alone.

In India, too, the numbers of those affected by this disease is worryingly high. Even more grim are recent findings that the disease, though traditionally known to strike those in advanced years, is beginning to show signs and symptoms even in those who are 40 or 50 years old.

September 21 is celebrated as World Alzheimer’s Day every year. In our city, the NGO ARDSI (Alzheimer’s & Related Disorders Society of India) Greater Mumbai chapter and Silver Innings have set aside all of September 2013 for Alzheimer’s awareness, and the two entities are jointly observing Alzheimer’s Month. “The partners for the initiative also include SVT College, YWCA Andheri, Pushpa MA Foundation, St. Thomas Orthodox Church, Helpage India , Nirmala Niketan College of Social Work and A1 Snehanjali Assisted Living Elder Care Home,” says Sailesh Mishra of Silver Innings. “Currently, the street plays are in progress, which are conducted in a very attractive manner. The plays address real-life case studies and have an instant connect with the audience. Also, Ganpati mandals have been very supportive as they want to address social causes. This way, we are helping to spread the message with religious and cultural programmes and events,” Sailesh adds.

The month-long initiative aims to spread awareness about dementia and Alzheimer’s, their effects on both the patient and families, caring for the sufferer, how to know if it’s Alzheimer’s, and various other topics. “This will be done through a series of street plays, interactive talks, memory walks and interaction between experts, students, senior citizens, medical professionals and whoever is interested in attending,” Sailesh explains. The events are free and open to all, but with prior registration.

Programme schedule:
September 12 to 28: Street plays for sensitisation and awareness at various locations and Ganpati mandals in Mumbai , Navi Mumbai and Thane District by Nirmala Niketan Students of Social work, in association with Helpage India and Silver Innings Foundation.

September 20, Friday : Interactive talk and street play at Asha Kiran Senior Citizens Facility, YWCA, near Navrang Cinema, Andheri (west), 11 am onwards.

September 21, Saturday : Memory walk and street play at Pushpa Ma Foundation, Dada Dadi Park, Veer Savarkar Udyan, LT Road, Borivali (west), 5 pm to 6.30 pm.

September 22, Sunday : Interactive talk and awareness campaign at St Thomas Orthodox Church, SV Road, Chincholi, Malad (west), 11 am to 12.30 noon. Contact Tony Varghese on 9820486605 for details.

September 27, Friday : Interactive talk and street play at A1 Snehanjali, Silver Innings Assisted Living Elder Care Home, D’silva Nagar, Nala village, Nalasopara (west), 4 pm to 5.30 pm. Contact  9323919145 for details.

September 28, Saturday : Sensitisation seminar ‘Understanding and respecting individuals with Alzheimer’s’, a lecture supported with skits, videos and a poster exhibition, by students of Family & Child Enrichment Center, Department of Human Development, Mini Auditorium, SVT College, SNDT University, Juhu, 2 pm to 4 pm. Contact 9820498738, 9821488790 for details.

Email ardsigreatermumbai@gmail.comsilverinnings@gmail.com or a1snehanjali@gmail.com for programme registration, or contact ARDSI Greater Mumbai Chapter/Silver Inning Foundation : 9987104233/ 9029000091 (Monday to Saturday, 10 am to 6 pm).

The Metrognome is proud to partner the Alzheimer’s Awareness Month. If you have a story or an insight about dementia and Alzheimer’s to share, do write to us as editor@themetrognome.in or tweet to us @MetrognomeIndia and we will feature your thoughts.

Mumbai's observing World Alzheimer's Month - The Metrognome ________________________________________________________

Credit: Reports and photographs are property of owners of intellectual rights.
Seniors World Chronicle, a not-for-profit, serves to chronicle and widen their reach.

August 22, 2013

A1 Snehanjali , Mumbai's First Assisted Living Elder Care Home


A1 Snehanjali , A Silver InningsTM Assisted Living Elder Care Home , Transforming lives to mitigate loneliness,helplessness, and boredom .

On 17th Aug 2013 Silver InningsTM opened “A1 Snehanjali”, its first 24 x 7 assisted living facility in a care-home for seniors, who do not need constant medical intervention or nursing home care. The care-home is located at historic town of Nalasopara (West Rly), which is about 50 km from Mumbai in western suburb. It is accessible from Nalasopara, as well as from Vasai and Virar railway station on western suburbs. Sanjeevani Hospital, Cardinal Gracious Hospital, Alliance and Riddhi Siddhi Hospital are within emergency access. This fabulous bungalow with a garden and home-like atmosphere will accommodate maximum of 13 seniors. Silver InningsTM  a Social Enterprise was founded in 2008 and since then it has committed to ensure that ageing gracefully becomes a positive and rewarding experience for all seniors.

At A1 Snehanjali , mission is to help elders and their family members to overcome the challenges of ageing and show them the way to transform lives to mitigate loneliness, helplessness and boredom and live with dignity in their silver years.

The nurturing and trained professional staff is dedicated to provide all residents with highest level of quality and expert services. Families subscribing to their service will be assured peace of mind; knowing that their loved one is enjoying his/her best days of “Silver Years” at A1 Snehanjali. A therapeutic and secure environment will be provided to the residents along with non-pharmacological interventions if required. 

A1 Snehanjali has created package of integrated amenities that is designed to provide seniors with most of the service required to lead a normal home-like life. It offers both personalized and group programs and services that focus on stimulating mind, body and soul. 

 General Principles of Caring for Residents at A1 Snehanjali :  
         Person Centered Care
         Dignity & Respect

Unique Features of A1 Snehanjali: 

What is Snehanjali care?
The power of loving touch has proved to have calming effect on seniors and decreases the need for psychiatric medication. Massage along with soothing music will be provided to seniors as part of Snehanjali care depending upon need.

What is Dementia care?
We have trained our staff at A1 Snehanjali, to provide care for persons challenged with dementia. This involves redirection, engagement, stimulation, simplifying complex tasks and speaking to seniors at slow pace in an appropriate tone. Brain fitness will be promoted using games, puzzles, crosswords etc. The facility has a secured environment that enables persons with dementia to stroll freely in a protected and supervised setting. 

What is Parkinson’s Care?
Seniors with Parkinson’s disease will undergo a range of motion exercises daily to prevent contractures and maintain their mobility. Staff at A1 Snehanjali will ensure that durable medical equipment such as canes, walkers, wheelchairs are used by the senior to assist with ambulation and prevent falls.

What Social Services will be available?
Silver Innings TM is well known for linking seniors with available community resources based on needs. Seniors at “A1 Snehanjali” will be taken on field trips to community events or people from community will visit regularly. They can participate in a variety of activities such as yoga, arts and crafts and Chai Social (Tea chats). 

What Nutrition will be provided?
A1 Snehanjali understands the importance of nutrition. It has direct impact on health, socialization and well-being of seniors. A healthy, nutritious, vegetarian low fats diet rich in proteins with fruits, vegetables etc. as advised by experienced dietician, will be provided to the seniors daily to promote healthy ageing.

Silver Innings is Social Enterprise. 10% of profit earned from this initiative will be spent for funding activities of ‘Silver Inning Foundation’, an NGO dedicated for Senior Citizens.

Inspiration: The Eden Alternative ®

For More Information please Contact:  Email Id:  a1snehanjali@gmail.com ; silverinnings@gmail.com 

Credit: Reports and photographs are property of owners of intellectual rights. Seniors World Chronicle, a not-for-profit, serves to chronicle and widen their reach.