January 22, 2010

INDIA: Caring for the senior citizens

. PUNE, Maharashtra / Sakaal Times / January 22, 2010 The Dignity Foundation has come up with something that vouches to help change the post-retirement life in India. The NGO working for the cause and care of elderly citizens since many years launched a Dignity Donor Privilege Programme (DDPP) on Wednesday by Gandhian and social worker Shobhana Ranade. Also lending her support for the cause was singer Usha Uthup, who also performed for the Foundation’s programme later in the evening. Lakshmi Ramamurthy, Sheilu Sreenivasan, Shobhana Ranade and Usha Uthup at launch of Dignity Foundation on Wednesday Through this launch and revamped programme, which involves a set of unique services and privileges for the 50+ citizens, Dignity Foundation plans to reach out to 91 million senior citizens of our country. Every member of the DDPP becomes a donor to support this social cause while enjoying the benefits of their association with the foundation. The various benefits include Dignity Dialogue Magazine, Dignity Second Careers, 24/7 Helpline, Networking with peers, Dignity Discounts, Dignity Special Events, Trusted Information on call, Volunteer at Will, Professional Counsel and Security with Dignity, among others. “There is no voice for the senior citizens in India and we are aiming at creating that voice. And to do so, the involvement of the government is very essential, which we intend to do through this programme. We have started advocacy by recommending five policies concerning elder citizens to the Cabinet Minister. Through this programme, we are inviting the older segment to come and be a part of the government,” Sheilu Sreenivasan, founder president, Dignity Foundation, said. Along with the programme’s launch, the foundation would also be launching the coloured version of its magazine, Dignity Dialogue in English and Hindi. “Age is all in the mind. All one needs is that extra spark. We have to discover that within us. One of the most important things that I believe in is to make people feel that they are worth it and that they belong to us. Loneliness is the biggest killer and we need to remove that out,” Uthup said. [rc] © Copyrights 2009 SakaalTimes.com