CHENNAI, Tamil Nadu / The Hindu Business Line / August 26, 2010
Advertising - Addendum
It Still Feels like Raymond
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Never mind the nitpicking. Raymond is back with another tug at the heartstrings. This time, our perfect gentleman in his lovely suit that always feels so nice, takes the time and effort to call on the old gentleman on his birthday and turn his tears of loneliness to tears of joy by teleporting his grandson and children from some faraway place via the joys of modern technology, through a Web cam and a laptop computer.
The grandson sings a little “happy birthday” song which feels like heaven, and the elderly gentleman gratefully reaches out to the perfect gentleman to complete yet another film that feels distinctly like Raymond.
The memorable signature tune, an adherence to an emotional connect and a familiar look and feel, all contribute to a nice warm sensation.
Raymond and R.K. Swamy BBDO seem to have decided that if it ain't broke, don't fix it. Very true.
The author, Ramesh Narayan, a communications consultant, adds:
Addendum is a column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. Write in with either advertisements you wish reviewed or with your comments at firstname.lastname@example.org
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