LOS ANGELES, California / The Los Angeles Times / Entertainment / July 12, 2011
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Appreciation: Sherwood Schwartz, 1916-2011
Sherwood Schwartz, who died Tuesday at the age of 94, had a long and fruitful run in radio and television before he created "Gilligan's Island" and "The Brady Bunch," the shows that earned him a place in the history of TV and the life of the people. To not know these series — to not understand the expression "three-hour tour" or what it means to prefer a Ginger to a Mary Ann, or the deep wells of frustration contained in the phrase "Marcia, Marcia, Marcia" — or to be able to sing their theme songs, each co-written by Schwartz, is to be in some small but real way culturally illiterate.
These shows crown a career that began in radio, in 1938, when Schwartz backed into a job writing for "The Bob Hope Show," on which his brother Al was working (Al Schwartz later wrote for "Gilligan" and "The Brady Bunch"); he continued on radio with "The Adventures of Ozzie and Harriet" before moving into television with "I Married Joan" (a sort of "I Love Lucy"-light that costarred future "Gilligan" player Jim Backus), "The Red Skelton Show," for which he won an Emmy, and "My Favorite Martian."
Schwartz receiving a star on the Hollywood Walk of Fame in Los Angeles Credit: Nick Ut/AP
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