September 22, 2011

AUSTRALIA: McDonald's loses Heart Foundation's tick of approval

MELBOURNE, Victoria / The Age / Life & Style / September 21, 2011

Diet & Fitness

McDonald's is losing its right to use the National Heart Foundation tick of approval.
Photo by courtesy: ds72

McDonald's will lose the right to display the National Heart Foundation's Tick on foods marketed as healthy options.

The fast food giant pays about $300,000 a year so it can put the trademarked Tick next to fish burgers, salads and chicken wraps.

But the Heart Foundation has told McDonald's it is removing the company's right to use the Tick, which has been used to promote its foods during the past five years, News Ltd reports.

A number of smaller takeaway chains, including gourmet pizza group Crust, will also lose the Tick, but the symbol will remain on supermarket foods.

The foundation's chief executive Lyn Roberts said the move was not a criticism of McDonald's but a change in direction to concentrate on ingredients delivered to restaurants and food outlets.

The foundation also plans to announce a new plan to conduct random tests on restaurant and takeaway food for levels of saturated fat and salt. (AAP).

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