Orlando, Florida / Digital Journal / December 02, 2011
Goodbye bingo; hello wellness programs, ice cream socials, drawing, painting, traveling, belly dancing and other life-enhancing activities. That’s the message from savvy marketers of organizations targeted to 50+ consumers.
Milner announced the awards at the 10th annual International Council on Active Aging Conference here.
The following organizations were honored for helping to rebrand aging by positioning this life stage in a realistic and positive light, rather than as a burden. Full details here
The awards are part of ICAA’s Changing the Way We Age® Campaign (http://www.changingthewayweage.com), an ongoing movement to change society’s perceptions of aging and what it means to be an older adult in North America today.
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