December 2, 2011

USA: Using imagery to embrace aging

NEW YORK, NY / Getty Images / Blog / December 1, 2011

By Getty Images

The author of this post, Barbara Alper, was named as a 2011 Getty Images Grants for Good finalist. Her work has appeared in such publications as the New York Times, Time, Newsweek and The Wall Street Journal, and her proposal to partner with Green Team Advertising and Lifeforce in Later Years (LILY) along with her powerful imagery (an excerpt from her submission accompanies this post) impressed our Grants for Good judges this year.

Portrait of MARGE. Photo by Barbara Alper. Photo of Marge by Courtesy of Barbara Alper, 2011 Getty Images- Grants-for-Good finalist.

Marge at 90 with friend Sheila-Photo Courtesy of Barbara Alper-2011 Getty Images Grants for Good Finalist
Marge at 90 with friend Sheila. Photo by Barbara Alper. Photo by Courtesy of Barbara Alper, 2011 Getty Images-Grants-for-Good finalist.

Marge at 88-Photo Courtesy of Barbara Alper 2011 Getty Images Grants for Good Finalist-1
Marge at 88. Photo by Barbara Alper. Photo by Courtesy of Barbara Alper, 2011 Getty Images - Grants-for-Good finalist.

Aging. We’re all going to – if we’re lucky, some better than others. Yet we still can’t even come up with the right word for those who already have.

Senior, older, old, elder, elderly, mature. Our society, ads and publications are geared to the young, beautiful and hip, not toward old people. The prevailing attitude is that aging isn’t pretty, and yet there’s a large and rapidly growing aging population that doesn’t get much notice or attention. In pop culture, except for Betty White, old people are rarely represented as who they really are.

These are our parents, the people who raised us and helped guide us to become who we are now. I wanted to find a way to give back to them by helping our older people as they become frail and have a harder time getting by on their own. Seemed like the right thing to do.

In my neighborhood there are a lot of people aging in their homes, and who would like to remain at home as long as possible. These familiar surroundings help them feel stronger, vibrant, independent – all things that keep them alive, and that’s how they want to remain as long as they possibly can. There are, of course, circumstances that can make that impossible at a certain point, but in the meantime they need help to keep their dignity and remain independent. Many have families that live too far away to help while others have none.

As soon as I learned of a new volunteer organization that began in my neighborhood, I immediately got involved. It’s called Morningside Village. Each volunteer visits an older person once a week. Sometimes that means taking them shopping, to the drugstore, for a walk or just sitting with them and keeping them company for an hour. I visit a 93-year-old woman. She was 91 when I first met her and she was able to move about pretty well. That’s becoming more difficult for her now and she needs our help more than ever, but her positive attitude and words of wisdom are inspiring. Her appreciation alone is very rewarding.

I suspect that part of the reason I have an affinity for old people and am drawn to them stems from having two parents of advanced age. Through them, I had the opportunity to closely witness and photograph the transitions people go through in the process of growing old. I had always photographed them, from the time I began to seriously take photographs over 30 years ago. After my father died nearly 13 years ago, and my mother gave up her house and moved to assisted living, I decided I needed to photograph her and what life there was like, for her and her neighbors. Over that period, until her death at 95, I witnessed her go from the lively, funny, sweet, vibrant woman that she was to a woman who needed total complete care.

It’s my intention to keep photographing older people to help make them more visible to the public. We need to take notice and not avert our eyes when we see an old person on the street, and as a society we need to offer help when someone needs it.

Copyright © 2011 Getty Images.

Seniors World Chronicle adds:

About Barbara Alper

Barbara  Alper
Barbara Alper lives and works in New York. Her instincts, her interests, and her sense of adventure dictate her style. She has photographed the famous and the not so famous, and she has traveled worldwide in pursuit of great photographs, including underwater for her series Sea Samba. The New York Times, Barron's, The Wall Street Journal, SmartMoney, Time, Newsweek,The Los Angeles Times, Business Week, Condé Nast and The New York Botanical Garden are just a few of the clients she has served and served well.

Exhibited in Japan, Europe, Scandinavia, Australia and the United States, her photographs are included in major collections around the world, among them The Victoria & Albert Museum in London, Maison Européenne de la Photographie, FNAC, the Bibliothéque Nationale in Paris, The Museum of Fine Arts, Houston, the International Center of Photography, The New York Public Library and The Brooklyn Museum in New York, as well as private collections. Her work is represented by Tepper Takayama Fine Arts.

Barbara Alper makes and sells photographs. It is her passion and her business.
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