August 8, 2012

INDIA : Senior Citizens to benefit from 'Celebrating Age' EXPO

Countdown begins for India’s biggest ever active-ageing carnival, the ultimate Retirement Lifestyle Expo 'Celebrating Age' is presented by MetLife India Insurance Company Limited, Associate Sponsor: State Bank Of India (Reverse Mortgage), in association with  International Longevity Centre India ILC-I India’s premier Institute in ageing as Patrons and produced by Vision India, a niche consulting and market analytic firm specializing in show management.  The event will be staged across 8 cites in India for two days each to propagate products, services   opportunities and activities that the elderly can participate to enrich their retirement lives.




“Celebrating Age”! Retirement Expo an active ageing series is being organized from Sept 1 to 21 Oct 2012 (two days in each city) at Bangalore ,Pune, Mumbai, Ahemedabad,  Goa, Chennai, Hyderabad , Delhi. It will be perfect platform for the industry to flourish, to enhance the retirement lifestyle of senior citizens. The challenge is to ensure that the elderly are able to lead a healthy & dignified life ahead. They should have every opportunity to pursue the activities of their choice and be treated with respect and dignity. The elderly form a rich repository of knowledge and experience. 

'Celebrating Age', an active ageing retirement expo is being organised by Vision India in association with the International Longevity Centre India Chapter and supported by the International Federation on Ageing (IFA), the Silver Inning Foundation (SIF) and the Association of Senior Living India (ASLI).

Event Composition includes Grand Inauguration followed by workshop on Qualitative and Healthy Ageing by panel of experts. Two day Exhibition featuring Banking, Insurance and Housing companies. Recruitment Desks. Health & Wellness Counters. Activity Zone, fun and frolic like Tambola, musical chair, live performances, Jaaz Band, Magic, Yoga, and Aerobics. Closing Celebrations on second day.

“Celebrating Age”! India Expo 2012, an active ageing series on Retirement is crafted with an objective of setting the tone where the 21st century ageing populations make useful networks. Profile includes assemblage of lifestyle products and services for those who are looking forward to enjoy the years of retirement in full style and grandeur. The newest products and services will be on showcase for discerning buyers.2012 Retirement expo will be perfect platform for the industry to flourish, to enhance the retirement lifestyle of senior citizens.

Focus: Worldwide ageing populations are recognizing that active ageing marks the emergence of new markets, requires adherence to innovation and inclusive practices. It is expected that the Private sectors and Governments would play an increasingly specific and supportive role to encourage qualitative ageing & productive human talent.

An opportunity exists to tap into the imagination of this potentially significant market given that the 55 + aged may spend 25 to 30 years in retirement. A burst of innovation is expected. Serving this market profitably may require fresh ideas, inclusive approach and new ways of doing business.

The senior community in India presents a tremendous opportunity to service providers and entrepreneurs to innovate on their housing needs and addressing their various lifestyle service and product needs. Seniors are evolving as a mature and serious consumer segment that have needs and wants, which are specific. A significant section of seniors today are independent, financially stable, well-travelled, socially connected, and as a result have well developed thoughts of how they want to spend time after retirement. There is, today, a larger percentage of educated seniors than ever before in India. This demographic, dubbed the active ageing 50+ generation has more wealth to spend and a greater desire for new experiences. 

The challenge is to ensure that the elderly are able to lead a healthy & dignified life ahead. They should have every opportunity to pursue the activities of their choice and be treated with respect and dignity. The elderly form a rich repository of knowledge and experience. 

Unique showcase of an unexplored market poised for growth, addressing trends and tipping points that are accelerating change in consumer attitudes of those aged 50 Plus. This market segment has only touched the tip of the iceberg. 

This Mega event is a pioneering initiative on qualitative ageing and productive human talent. This joint initiative aims to unfold the way forward and take retirement to the next level, thereby setting the tone for the forum, where emerging trends and challenges of the 21st century could reach out through an international network of exhibitions, conferences & entertainment .

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About : Vision India
Vision India is a fifteen year old organization founded by Janaki Raman. A niche consulting and market analytic firm, with an excellent track record of  designing and developing many National and International projects of high impact to match the needs of technocrats and policy makers on socially relevant subjects. Vision India specializes in educationally focused Trade Fairs and Conferences and creating live forums.


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